For Focused by Fredi, we designed a vibrant and functional packaging solution that embodies productivity and wellness. The yellow and purple jars, featuring the “Focused” branding, house a daily supplement with Cognizin to boost productivity, presented in an eye-catching, modern design with scattered capsules for a dynamic effect.
The inclusion of a glass jar with water complements the product, suggesting a holistic approach to daily wellness. The playful yet professional aesthetic is further enhanced by a welcome box that greets customers with a bold “Welcome to the Fredi Fam” message and an empowering “Time to get your sh*t done, girl!” tagline.
This cohesive design creates an engaging unboxing experience, appealing to a motivated audience seeking natural performance enhancement. The bright colors and thoughtful layout reinforce the brand’s energetic and supportive identity.
